Defamiliarization vs Conventionalization in Literature - What is The Difference?

Last Updated Feb 2, 2025

Conventionalization is the process by which new words, phrases, or meanings become established and widely accepted within a language community. This linguistic phenomenon shapes how language evolves, influencing communication efficiency and cultural expression. Explore the rest of the article to understand how conventionalization impacts your everyday language use and comprehension.

Table of Comparison

Aspect Conventionalization Defamiliarization
Definition Use of familiar literary devices and tropes to convey meaning. Technique that makes the familiar strange to enhance perception.
Purpose Facilitates easy understanding and communication. Challenges reader's perception, creating fresh experience.
Effect on Reader Comfort through recognition and predictability. Heightened awareness, attention, and critical reflection.
Usage Common in traditional narratives and genres. Used in avant-garde, modernist, and experimental texts.
Examples Standard plot structures, cliches, idioms. Unusual metaphors, innovative syntax, unexpected imagery.
Theoretical Foundation - Russian Formalism, especially Viktor Shklovsky's concept.

Introduction to Conventionalization and Defamiliarization

Conventionalization refers to the process by which language or artistic expressions become standardized and widely accepted within a culture, establishing common meanings and practices. Defamiliarization, in contrast, involves presenting familiar concepts or objects in an unusual or innovative way to challenge perception and evoke fresh insights. Understanding the dynamics between these two processes is essential in fields like linguistics, literature, and art to analyze how meaning and aesthetic experiences evolve.

Defining Conventionalization: Meaning and Examples

Conventionalization refers to the process by which an idea, symbol, or practice becomes widely accepted and standardized within a culture or language, resulting in predictable and familiar meanings. Examples include idiomatic expressions like "kick the bucket," which universally signifies death, or traffic signals where red consistently means stop. This concept contrasts sharply with defamiliarization, which seeks to make the familiar appear strange to provoke new perception.

Defamiliarization Explained: Concepts and Applications

Defamiliarization is a literary and artistic technique that transforms ordinary objects, ideas, or experiences into something strange or new, compelling the audience to perceive them with fresh awareness. Originating from Russian Formalism, it challenges conventionalization by disrupting habitual perception and encouraging deeper cognitive engagement. Applications of defamiliarization span literature, visual arts, and media, enhancing creativity and critical thinking by defying routine interpretation and familiar context.

Historical Contexts of Conventionalization in Art and Literature

Historical contexts of conventionalization in art and literature reveal established norms and practices shaped by cultural, social, and political influences across eras. Classical art forms and literary genres like epic poetry or Renaissance painting embody conventions that provided familiar frameworks for audiences while reflecting the values of their times. These conventions became standardized through repetition and institutional endorsement, enabling artists and writers to communicate effectively within accepted aesthetic boundaries.

Origins and Evolution of Defamiliarization Theory

Defamiliarization theory, first articulated by Russian Formalist Viktor Shklovsky in 1917, emerged as a critique of habitual perception in literature, aiming to make the familiar appear strange to refresh readers' experience. Conventionalization refers to the process by which literary devices and narratives become standardized and predictable through repeated use, diminishing their original impact. Over time, defamiliarization evolved as a critical concept, influencing various art forms and literary criticism by emphasizing renewed perception and challenging conventional norms.

Key Differences Between Conventionalization and Defamiliarization

Conventionalization involves the process by which ideas, expressions, or artistic elements become standardized and widely accepted within a culture, making them familiar and easily understood by audiences. Defamiliarization, on the other hand, deliberately disrupts this familiarity by presenting common concepts in unfamiliar or novel ways, thereby encouraging viewers or readers to perceive them with fresh insight. Key differences lie in their effects on perception: conventionalization aims for clarity and ease of recognition, while defamiliarization seeks to challenge habitual understanding and provoke critical reflection.

Effects on Reader Perception and Engagement

Conventionalization in literature creates familiarity by using established language patterns and symbols, which enhances reader comprehension and comfort but may reduce emotional impact and engagement. Defamiliarization disrupts these common patterns, forcing readers to see familiar concepts in a new light, increasing cognitive effort and deepening engagement through novelty and unexpectedness. This contrast balances ease of understanding with stimulating critical thinking, significantly shaping how readers perceive and connect with the text.

Conventionalization and Defamiliarization in Modern Media

Conventionalization in modern media involves using familiar symbols, narratives, and tropes that audiences easily recognize and interpret, ensuring clarity and quick communication of ideas. Defamiliarization disrupts these expectations by presenting ordinary concepts in unusual, surprising, or innovative ways, encouraging deeper engagement and critical thinking. Both strategies are vital in contemporary media, where conventionalization facilitates accessibility while defamiliarization fosters creativity and challenges viewers' perspectives.

Notable Authors and Works Illustrating Each Approach

Notable authors exemplifying conventionalization include Ernest Hemingway, whose terse prose and familiar narrative structures in works like "The Old Man and the Sea" emphasize clarity and tradition. In contrast, defamiliarization is famously employed by Franz Kafka, whose surreal and complex storytelling in "The Metamorphosis" challenges readers' perceptions and disrupts ordinary understanding. Vladimir Propp's structural analysis of folktales illustrates conventionalization, while Viktor Shklovsky's essay "Art as Technique" theorizes defamiliarization as a critical literary device.

Conclusion: Balancing Familiarity and Novelty in Creative Expression

Conventionalization anchors creative expression by leveraging familiar patterns and cultural norms, ensuring accessibility and coherence for the audience. Defamiliarization, on the other hand, disrupts these norms to provoke fresh perspectives and deeper engagement through unexpected or unconventional elements. Achieving a balance between these strategies enhances artistic impact by maintaining relatability while stimulating innovation and critical reflection.

Conventionalization Infographic

Defamiliarization vs Conventionalization in Literature - What is The Difference?


About the author. JK Torgesen is a seasoned author renowned for distilling complex and trending concepts into clear, accessible language for readers of all backgrounds. With years of experience as a writer and educator, Torgesen has developed a reputation for making challenging topics understandable and engaging.

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